The Story of
From 1999 - 2005, as a Designer and eventually Creative Director in the Fashion Industry, Dewry "DuRoi" Bradford designed full collections for Celebrities and Brands in the marketplace such as Sean John, Phat Farm, Chinese Laundry, Outkast, Rocawear, Def Jam University, Timberland, Bad Boy Athletics, etc. He created everything from graphics and garment construction to procuring factories in China, Hong Kong, Philippines and South Korea during his career.
In 2005, he launched his design consulting firm called "ASQUI Ventures" which he positioned to manage stylists, designers, graphic designers and acquire design accounts. During that time he forged contracts with Steve Madden Outerwear, Marvel "Avengers", Illionaire Society, Black Bean Sauce, Puma, Head, And 1, K1X, Protege', Michael Vick, Phat Farm Outerwear, G-Unit Outerwear, Ecko Outerwear, Ecko International, One Wonder Cycling, UFC to name a few.
With the desire to get more into Community affairs, he increased his involvement in his church, becoming a missionary and traveling with his Church's Missions Group to Haiti, Costa Rica, Jamaica and Antigua.
During his travels, he decided to set up a local platform to address health & sports within New York. He launched a health & sports
festival called HealthJox in 2018 to get everyone active while sharing health information. HealthJox received a Citation from the Brooklyn Borough President in 2018 and Dewry DuRoi received a Citation as well in 2020 for his Virtual HealthJox Festival & Virtual Town-hall Meeting to discuss the issues surrounding mental health where he launched the #MentalHealthInitiative campaign with New York Fashion Designer & Jewelry Artisan Phil Harris. With Phil, he conducted 5-Fashion Shows in New York City to bring awareness to Mental Health issues in America. One notably in Times Square during "The Fashion Week Experience" which is a fashion show co-produced by owner James Corbett and Dewry "DuRoi" Bradford in the heart of Times Square, NYC. He then partnered with the United States Marine Corps to produce the HealthJox 2-Day Festival @ Brooklyn Bridge Park on August 20th & 21st along with 4-other sports events.
On September 4, 2021, Dewry DuRoi launched CorDuRoi Apparel and HealthJox Apparel during New York Fashion Week at The Fashion Week Experience fashion show in Times Square, NYC. CorDuRoi teamed up with Diamond Jewelry Artisan Mike Nekta. Dewry DuRoi then went on to show during the first annual Bronx Music Festival with DJ Kool Herc and the Cold Crush Brothers.
CorDuRoi will be launched initially with a footwear collection. The next rollout will be the solar back packs as we expand our product offering to apparel, bags and accessories.